PROGRAMME'S MODULES

PROGRAMME'S MODULES

  • 15 learning hours 
  • Branding and Advertising 
  • Competitive analysis 
  • 15 learning hours 
  • Branding and Advertising 
  • Competitive analysis 
  • 9 learning hours
  • Internet engines 
  • Search engines
  • 9 learning hours
  • Internet engines 
  • Search engines
  • 9 learning hours
  • Account management 
  • profiles
  • How to define goals
  • 9 learning hours
  • Account management 
  • profiles
  • How to define goals

LEARNING OUTCOMES

LEARNING OUTCOMES

An attendance of 75% is required 

An attendance of 75% is required 

*Terms and conditions apply.  

*Terms and conditions apply.  

PROGRAMME KEY FACTS

PROGRAMME KEY FACTS

  • Be able to understand the key concepts of digital marketing
  • Know why digital marketing is important in today’s fast faced business world
  • Understand different means of marketing tools from a digital marketers perspective
  • Understand how Digital marketing impacts upon business and individuals
  • Be able to understand the key concepts of digital marketing
  • Know why digital marketing is important in today’s fast faced business world
  • Understand different means of marketing tools from a digital marketers perspective
  • Understand how Digital marketing impacts upon business and individuals

Course Duration: 50 hrs over 1 month  

Course Duration: 50 hrs over 1 month  

 Introduction to Marketing and Branding  

 Introduction to Marketing and Branding  

Google SEO  

Google SEO  

Google Analytics   

Google Analytics   

Managing social media sponsored campaigns 

Managing social media sponsored campaigns 

  • 9 learning hours 
  • Setting campaigns 
  • Managing campaigns  
  • 9 learning hours 
  • Setting campaigns 
  • Managing campaigns  

PPC Marketing 

PPC Marketing 

  • 5 learning hours 
  • Creating a Google AdWords account
  • Creating ads
  • Conversion optimization 
  • 5 learning hours 
  • Creating a Google AdWords account
  • Creating ads
  • Conversion optimization 
  • 3 learning hours 
  • How to write a blog or a post, Newsletters and Emails
  • 3 learning hours 
  • How to write a blog or a post, Newsletters and Emails

Copywriting

Copywriting

ASSESSMENT

ASSESSMENT

 At the end of the course, participants will present the campaigns they created during the course for class assessment. 

 At the end of the course, participants will present the campaigns they created during the course for class assessment. 

PRESENTATION

PRESENTATION

ATTENDANCE

ATTENDANCE

2019 Copyright ©

2019 Copyright ©

NEW 

SHORT PROGRAMME! 

SEPTEMBER 2019 INTAKE

NEW 

SHORT PROGRAMME! 

SEPTEMBER 2019 INTAKE

 Students who attain a mark of 50% or above will be awarded a Certificate in Digital Marketing. 

 Students who attain a mark of 50% or above will be awarded a Certificate in Digital Marketing. 

GRADE 

GRADE 

Course Fees:  SGD $ 2,500 

Course Fees:  SGD $ 2,500 

Learning Materials: Participants will have access to course notes, hand outs and textbook resources

Learning Materials: Participants will have access to course notes, hand outs and textbook resources

DIGITAL 

MARKETING

DIGITAL 

MARKETING

In this course, students will develop a unique, innovative, and practical way of thinking in order to create a marketing strategy in the digital world. This course focuses on marketing, advertising, promoting Google sites and managing campaigns on social networks and through the PPC marketing model. 

In this course, students will develop a unique, innovative, and practical way of thinking in order to create a marketing strategy in the digital world. This course focuses on marketing, advertising, promoting Google sites and managing campaigns on social networks and through the PPC marketing model. 

Accredited by: INT College

Accredited by: INT College

ABOUT OUR PARTNER

ABOUT OUR PARTNER

INSTITUTE OF TECHNOLOGY AND INNOVATION COLLEGE 

 INT college has grown to be the leading institute for professional training and certification in the Israeli high-tech industry. 

INSTITUTE OF TECHNOLOGY AND INNOVATION COLLEGE 

 INT college has grown to be the leading institute for professional training and certification in the Israeli high-tech industry. 

MEET THE TRAINERS

MEET THE TRAINERS

KOH CHENG GUAN

Introduction to Marketing & Branding

KOH CHENG GUAN

Introduction to Marketing & Branding

NELSON QUEK

Managing Social Media Sponsored Campaigns

NELSON QUEK

Managing Social Media Sponsored Campaigns

KENNETH CHIA

Copywriting

KENNETH CHIA

Copywriting

KEN TOH

SEO & Google Analytics

KEN TOH

SEO & Google Analytics

BILI YANG

Introduction to Marketing & Branding PPC Marketing

BILI YANG

Introduction to Marketing & Branding PPC Marketing

ContAct us